Sanjay

Madnani

Design Consultant

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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Adventure with English- Interactive Digital Learning

In these times, teaching and learning using digital media was slowly taking roots in India. At the end of master’s degree, for the final project named diploma project, Sanjay worked to animate and produce part of an interactive digital English learning CDROM with Silver Leaf Software in Delhi. The story-woven software uses various situations to challenge, teach and examine the users’ spoken English skills through animated sequences, high-quality infographics, tests, and fun games.

A Professor is kidnapped by a pirate group and taken to a secluded island. A group of professional bounty hunters from different parts of the world are assembled and dropped on to the island. The group is further divided into pairs and is to make individual efforts to locate and find the professor. Various situations are presented to the bounty hunters to solve riddles using their spoken English skills and eventually finding the professor.

This project introduces Sanjay to computer based 2D animation for the first time. Computer technology was at its primitive state in India, thus a pioneering method of drawing with mouse straight on to the computer was adopted to minimize the weight of data that was to be screened with high speed. Sanjay made all the animations using Adobe animator pro. Later, Sanjay went on to teach computer based 2D animation at NID.

SiverLeaf Software

Delhi, India

1996