Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
Character Design was one of the major courses in the second year at NID. Three different ways- from real life, from description of a character in a book, and from a description imagined by self; were to be adopted to build highly animatable, and believable characters. The bone structure, the placement and contour of flesh, the attire, the facial expressions, mannerisms, and postures were to be imagined and be brought down to the paper.
The class gathered to list down the names of the characters that one encounters in their daily life. By the way of picking a lottery, a character is assigned to each of the students. Sanjay picked the butcher.
Ahmedabad has a sizable meat-consuming community and big butchery markets. Sanjay went around these markets to sketch and interview butchers to get the feel of their looks, habits, and lifestyle. Sanjay then visualized the butchers’ various facial expressions, gestures, postures, and the butcher in various situations. Sanjay came up with a character that had the most common characteristics of a butcher.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.
NID- National Institute of Design