Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
This project was a part of an elective course where students worked with the industry at NID campus. The creative team of Channel [V] had a briefing session about the channel and assigned students to produce ten promotional videos for the Channel [V]. Two of Sanjay’s concepts were amongst the ten selected out of fifty such concepts. Sanjay produced one of the two selected concepts and used cel animation to create the promo.
The film starts with a cave painting. One of the stick figures comes alive and shoots its spear at the animal. At the collision, the animal’s bone makes a [V] shape with the spear.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.
NID- National Institute of Design