Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
The Great Himalaya Trail Development Program (GHTDP) along with District Development Committee, Tourism Development Committee (Govt) and Nepal Trust and local NGOs provided skills training to local mountain communities in Nepal. With an aim to educate and empower the people of these communities, the specially designed Basic Tourism Training package was to cover issues like Basic English language, organic food cooking, responsible/sustainable tourism, mountain tourism, and homestay tourism. It was equally important for these training modules to be translated into suitable media and easily comprehensible ways that effectively bring about the changes in behaviors and practices.
Sanjay was approached to research the local culture, people and their practices, their ability (and sometimes lack thereof) to understand complicated technologies and techniques, the possibility of locally producing these media economically, and on a large scale. Following the on-the-field research and several workshops with SNV’s local staff, Sanjay took on the task to find ways for the practical sessions and information to be delivered effectively, to illustrate the techniques, create training manuals, posters, handouts, and other training tools. Upon testing of these tools, first in small and then larger groups, several sessions of altering the training mechanisms and tools were implemented.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.
SNV, Netherlands Development Organization