Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
There will be never a plot that the epic Mahabharata hasn’t covered. The Mahabharata is a story worth being told. However, as people were getting accustomed to the digital screen, the probability of Mahabharata being read in book form was diminishing. Considering the complexity of the plots and events, an interactive and animated presentation would be a game changer. Magic Software decided to take this up.
The Mahabharata is an epic mythology, and creating an animated version of the text was an epic task at hand. Sanjay studied and researched many versions of the story to bring the story into a common and easy-to-understand narrative in English. After understanding different traditional painting styles, all the characters and backgrounds were hand-painted separately, scanned and animated on the computer. The CDROM was launched worldwide within a year.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.