Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
PSI is a network of locally rooted, globally connected organizations working to achieve consumer-powered healthcare — people-centered health systems that ensure quality, affordable care wherever and whenever it is needed.
When approached, Sanjay travelled through to the villages and towns of Nepal where PSI is active. He met and interviewed about 20 beneficiaries to arrive at five probable stories that would not only showcase the success of PSI but also inspire the population to adapt family planning methods. The five stories were presented in the form of storyboards to the PSI communication team along with production plan and timelines. Having zeroed in to one story, Sanjay, along with the team camped in Hetauda and shot the film over 4 days.
The film narrates the story of a married woman who has two children and is fearful of the fact that she might become pregnant again which will cause disaster to their already struggling economic status. The woman then comes across PSIs Family Health Workers and gradually convinced into using family planning methods.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.
PSI- Population Services International