Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
Safe You and Safe Me, a happy book written for girls and boys between the ages of 7 and 12 years old, is a tool to train children enabling them to protect themselves from sexual abuse. Several packages were designed to accommodate two books and a CD. The jacket style cover was finalized so that the books interact with kids and could be put prominently on display. The ‘jacket’ design depicts the hidden aspect of violence against children and accommodates a CD inside it.
Sanjay also illustrated characters to facilitate ’acting’, exaggeration and ease of understanding. He took extreme care while specifying (and not specifying) gender and ethnic background. Childlike illustrations and colors were used to attract children into reading the book. Drawing from the real stories told by children about their personal experiences, two comics were woven into the book. Later, the book was translated into 47 languages across the globe.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.
Save the Children