Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
The prevalent problem of poor preteen and teenaged children migrating to metropolitan cities also lends them to pre-mature sexual activities and even prostitution. This leads the children not only not to experience the normal growth path and under develop mentally and physically, but also puts them at a huge risk of sexually transmitted diseases. The project identified possible risk and protective factors in street children in India and translated these results into a comprehensive, counselling and life-skills-based small-group intervention/prevention program. Sanjay was taken in as a consultant to turn this intervention program into a locally produced, cost-effective, long-lasting, repairable, and easily transportable toolkit that was user-friendly and pleasant.
At first, it was important to understand the street children’s communication ways, their acceptance of sometimes explicit information, and their readiness to discuss their sex life. Second, to make the toolkit easily and economically re-producible, it was essential to research local crafts (for toys, board games, puppets and the ’toolkit-box’).
Sanjay lived with street children holding several workshops, playing games, etc. and drew the overall aesthetics of the toolkit from the children’s lives, the colors they used, their clothes (sometimes their absence), and their sense of humor. Based on the average characteristics and most popular among the children, puppets were characterized. The Children’s depictions of their sexual life-related matters were used in 32 exercise books that explained the intervention program to the trainers. Sanjay travelled around Karnataka to find the most appropriate crafts and artisans who could provide additional toolkits in future at a reasonable price. Based on the artisan’s advantages and limitations, he designed the training manuals, toys, board games, puppets, and the toolkit box.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.
SHIP- Sexual Health Intervention Program, Association for Promoting Social Action (APSA)