Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
For his own company, Sanjay needed to project the stringent design process he follows while arriving at a design solution. At the same time, the branding needed to not look ‘too corporate and serious’. Over a week, Sanjay kept sketching diagrams for a design process where an ideal design solution should serve these purposes – ergonomics, technology, cost to environment, time to be invested, aesthetics, creativity, economy, and replicability. The results, which evolved spontaneously, were easy to recognize and replicate for a common person, and intriguing for those who were curious about the shape and philosophy.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.
Umbrello Design Solutions Pvt. Ltd.