Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
Newspaper owner offered the role of a cartoonist.
Sanjay brought two gold medals to the Jiwaji University.
Forgot to arrange for a pair of scissors for the minister to cut the ribbon.
At his second attempt, Sanjay got as far as the interview for the admission.
Logo for a women’s group working to improve livelihood of women in Gujrat.
Sanjay imbibed details of the character, food habits, postures, attire, and his political patronage.
Came up with a design that had the most common characteristics of a butcher.
Eats graphite, lives in a lightbox.
Two of Sanjay’s concepts were amongst the ten selected out of fifty such concepts.
Learnt to draw animations with the mouse.
After completing his master at NID, Sanjay started his first job as a 2D animator.
Knowledge of Hindi came in handy.
There will be never a plot that the epic Mahabharata hasn’t covered.
India Festiva and India Mystica were re-introduced with upgraded animated versions.
Sanjay moved to Ahmedabad to start a 2D digital animation unit in a media company.
Separate 2D studio -LightBox, was needed with a dedicated team.
Sanjay studied the Jain religion and culture with the help of religious leaders and available literature.
10-minute pilot, with 4 characters needed to be animated in 10 days.
3D motion was printed on paper and 2D animation layers were drawn over the prints.
Traditional hand-made animation was used for the high quality drawings.
Sanjay took time out to give back to his Alma-mater.
A dramatic turn of events had Sanjay competing with 300 candidates across the globe.
A first, shadow puppet married and synchronized with theater.
Interactive CDROM aimed at training the local officers of UNICEF in preventing the victims.
First of a kind – street theatre and object animation to tell a story.
Series of posters depicting the areas of ICIMOD’s efforts.
The relevance of using indigenous media in technique and message dissemination is established.
Scripted and storyboarded the documentary and produced it in a story form.
Book jacket design to communicate the hidden lives of children.
How traumatizing is it to work with HIV+ children and tech them LIFE.
A logo that portrayed – an origin, a treasure, fire, the Padmasana.
Sanjay lived with street children and drew the overall aesthetics of the toolkit.
The CDROM aimed at travel agents providing them with comprehensive information.
These posters were designed to highlight the trafficking issue and to trigger a dialogue.
When users are increasingly moving away from physical printed calendars.
The Government schools use textbooks that are not user-friendly…
Sanjay interviewed the program manager over a one-hour flight.
What does Design have to do with an Umbrella?
Find ways to teach farmers to construct Cardamom-dryer with locally available material.
Took on the task to find ways for the to deliver effectively information.
Study trip to diverse locations and stories were written on the go.
Issues – cost, user, environment of use, need for photocopying…
They invited Sanjay to look deep into matters related to the falling market share.
Training Health officer digitally without the internet.
Sanjay was commissioned to design an overhaul of the branding and marketing approach.
High Impact Tourism Training (HITT) for informal sector unskilled and semi-skilled workers.
Hotel de’L Annapurna had a modest clientele amongst upper middle-class travelers throughout the year
The logo was half a century old, but well known.
The HITT provided informal sector workers with market-oriented vocational training.
Practical market driven training opportunities to informal workers in the tourism sector.
Initiatives are addressing adolescent girls’ menstrual hygiene management.
Poster was designed to inspire children to wash their hands before every meal.
Sanjay came up with a slogan in Hindi to maximize communication.
Inspiration from a popular folk-art form – ‘Worli’.
Increase income to reduce deforestation.
In the DRC almost 100% of the farmers couldn’t read or write.
Woman with two children might have become pregnant again.
Sabal is designed to address root causes of poverty.
Presenting complex events, methods, and systems in a simplified and entertaining way.
All the information about a farm’s health, in one Soil Health Passport.
Complex concepts eased by storytelling
Training Mechanisms and Delivery Tools for Best Management Practices in Fertilizer Application
Training Mechanisms and Delivery Tools for Best Management Practices in Maize Farming
Training Mechanisms and Delivery Tools For Best Management Practices in Push-Pull Farming
How to teach a farmer to measure an angle of 45 degrees.
Training Mechanisms and Delivery Tools for Best Management Practices in Rice Farming
A logo that was to be stamped on fertilizer sacks.
Training Mechanisms and Delivery Tools for Best Management Practices in Cauliflower Farming
New approaches, new techniques, back to the drawing board.
Training Mechanisms and Delivery Tools for Best Management Practices in Tomato Farming
Training Mechanisms and Delivery Tools for Best Management Practices in Wheat Farming